Dr. Joyce brothers once wrote, “Listening, not imitation, may be the sincerest form of flattery. If you want to influence someone, listen to what he says … When he finishes talking, ask him about points that you do not understand. Tell him what it is you want, and point out areas where you are in agreement and those where you do not agree. He will be flattered that you have listened intently, that you take him seriously and that you truly understand his position.”

As one would expect, news that a fi rm is planning to expand a landfill or is proposing to construct a waste-to-energy plant is not often welcomed by the surrounding community. In many cases, development projects are quickly met with vocal opponents displaying signs and banners to show their discontent.

Opposition can become so overwhelming that the worthiness of the project takes a backseat to managing the controversy erupting around it. Unsurprisingly, obtaining community permission for pollution control facilities is increasingly diffi cult. That said, the right kind of planning can ease the process for everyone. Also, listening to the public should be a big part of any firm’s plan.