Oh, PETA

38913_web_new090209peta.jpgWhat ever would we do without our favorite cultural provocateurs, People for the Ethical Treatment of Animals (PETA)? The organization has received a great deal of press for its recent spate of advertisements ( and rejected advertisements) that overtly use sex to promote a vegetarian lifestyle. Now, they want to slap that steamy message on a garbage truck. Because, if I’m being honest, the two things that usually spring to mind when I gaze upon a trash-filled rear-loader is 1) “H-O-T!” and 2) “I should really give up meat.”

According to the Topeka Capital-Journal, the group petitioned Topeka, Kan. Mayor Bill Bunten with a $6,000 offer to adorn one of the city’s recycling collection trucks with an image of a pert blonde in a lettuce-leaf bikini and the admonition “Vegetarians Do It to Save the Planet!” The move came after the city accepted $3,000 from KFC to fill potholes in the city’s roads and topped them with advertisements for the fast food establishment. Perhaps unsurprisingly, Bunten declined PETA’s offer.

What's The Heap?

The Heap is a blog featuring waste industry news and analysis written by the staff of Waste Age magazine and guest commentators.

Contributors

Steven Averett

Steven Averett joined the Waste Age staff in February 2006. Since then he has helped the magazine expand its coverage and garner a range of awards from FOLIO, the American Society of Business...

Allan Gerlat

Allan Gerlat joined the Waste Age staff in September 2011 as news editor. He was the editor of Waste & Recycling News for the first 16 years of its history, and under his guidance the publication...
Blog Archive