Michael Fickes Business Editor

HIGH-PITCHED DIGITAL MELODIES and the phrase, “Can you hear me now?” have become mainstream in recent years, thanks to the growing popularity of wireless phones. But while consumers are buying phones equipped with games, text messaging and cameras, the industry has yet to provide for another important demand — an easy disposal system for that outdated phone and a product that is easy to recycle or refurbish.

Next year, Americans are predicted to buy more than 100 million new cell phones and stuff their old phones into closets, drawers and other nooks around the house or office. At that point, the stockpile of out-of-service phones will rise to 500 million units weighing 250,000 tons (about one pound each), according to “Calling All Cell Phones,” a 2003 report by Inform Inc., a New York-based research organization.

“The numbers today are the same as what we found in 2003,” says Eric Most, who authored the Inform report. “At current rates of recovery, hundreds of millions of used cell phones will soon wind up in landfills or incinerators where they'll release arsenic, lead, cadmium and many other toxic materials that threaten human health and the environment,” he says.

Thus, the cell phone industry is scrambling to develop comprehensive disposal alternatives. Cell phone recycling programs are moving in the right direction, Most says, but their scope is dwarfed by the stunning growth of the industry. In 1995, wireless phone carriers supplied service to approximately 34 million subscribers. At the beginning of 2003, there were 141 million cell phone users. According to industry estimates, the average cell phone lasts about 1.5 years. If this estimate is correct, 141 million more phones will require disposal by the end of 2005.

But developing recycling streams for new products takes time. Between 1999 and early 2003, cell phone recycling efforts netted fewer than 5 million phones, about 1 percent of those discarded.

Wireless industry affiliates account for the lion's share of discarded cell phone collection and recycling, according to Inform. Programs include Donate-A-Phone, operated by the Washington, D.C.-based Wireless Foundation, and the Call-To-Protect program, which Verizon Wireless of Bedminster, N.J., operates through its organization HopeLine. AT&T Wireless recently entered the field with a Wireless Reuse & Recycle program.

Additionally, a number of manufacturers and wireless carriers participate in Wireless Foundation programs: Alltel, Cingular, Motorola, Nextel, Rural Cellular Corp. and Sprint. These programs refurbish phones and donate them to charities or resell them to new users. Cell phones that cannot be refurbished are recycled back into the manufacturing process. However, that leaves 495 million cell phones with no place to go but the landfill.

“Bottom line, this is a matter for concern, but not alarm,” says Bruce Parker, president and CEO of the Washington, D.C.-based National Solid Wastes Management Association (NSWMA), a sub-association of the Environmental Industry Association (EIA). “Every few years, the e-waste stream changes as technology replaces older products. The technical ability to discover toxic and potentially negative aspects of electronic products is still far ahead of the ability to deal with those discoveries in terms of social policies.”

Parker goes on to note that the U.S. Environmental Protection Agency (EPA), Washington, D.C., currently is working with companies that manufacture electronic products to develop an infrastructure of programs to refurbish and recycle e-waste, including cell phones. Yet he believes the responsibility for dealing with e-waste must ultimately fall on manufacturers and retailers.

“It is an upstream responsibility,” Parker says. “We are part of the loop in that we eyeball incoming trash and comply with landfill bans by sending banned materials back. But you can't deal with the problem itself downstream at the landfill.”

The Inform report draws a similar conclusion and recommends a number of steps to help cell phone retailers and manufacturers control the problem.

The recommendations include national advertising campaigns that advise consumers to return their old cell phones to stores and manufacturers, to take advantage of cell phone collection drives, and to donate cell phones to charities that refurbish and redistribute the phones.

Inform also recommends that manufacturers develop more durable plastic components to reduce the number of parts that must be replaced during phone refurbishing. Manufacturers also could standardize cell phone design elements, such as adapters, batteries and accessories, to speed refurbishing and allow more parts to be recycled back into manufacturing. Other recommendations include reducing toxic contaminants in parts, simplifying software reprogramming procedures and color-coding batteries to simplify sorting.

The Inform report also makes four suggestions to public policy makers:

Efforts to keep cell phones out of landfills may not hold huge selling power among consumers. But if the industry continues to develop technology at its current pace, investing in reusable products could be music to the waste industry's ears.