More than half of the United States isn’t recycling, and PepsiCo is setting out to help change that with a brand new ad. Designed to motivate people to recycle, the ad depicts a series of humorous examples of people doing activities halfway — like dog-grooming, running a race and mowing the lawn — as a way to remind them to take the extra step to recycle.

This initiative is the latest in a series of efforts by PepsiCo Recycling. Previously, the company has made recycling easier and more convenient in communities across the U.S. by partnering with local retailers, K-12 schools, college campuses and organizations like The Nature Conservancy to provide recycling bins where people need them.

Since 2010, PepsiCo Recycling has collected more than 125 million bottles and cans, keeping them out of landfills and putting the materials back into its own packaging stream.