Allan Gerlat, News Editor

February 28, 2014

1 Min Read
Velvac Buys ViewMaster Mirror Line for Waste Trucks

Vehicle vision systems maker Velvac Inc. has acquired the assets of ViewMaster mirror product line from the former Mirror Lite Co. Inc. for an undisclosed amount.

The New Berlin, Wis.-based Velvac said in a news release that the ViewMaster mirrors are used in the waste market, as well as on other heavy and medium-duty trucks.

Velvac said it now offers the waste industry’s broadest line of rearview mirror products, covering original equipment vehicle applications for a full range of waste and recycling vehicles.

Mirror Lite was headquartered in Rockwood, Mich. Rosco Inc. bought the firm in late 2012.

“The refuse market has a number of unique and critical vision system requirements,” said Jeff Porter, Velvac president and CEO. “The acquisition of the ViewMaster product line strengthens our presence – positioning Velvac as the leading tier-one vision system provider to this segment.”

About the Author(s)

Allan Gerlat

News Editor, Waste360

Allan Gerlat joined the Waste360 staff in September 2011 as news editor. He was the editor of Waste & Recycling News for the first 16 years of its history, and under his guidance the publication won 27 national and regional awards.

Before Waste & Recycling News, Allan worked at another Crain Communications publication, Rubber & Plastics News, which covers rubber product manufacturing. He began with the publication as associate editor and eventually became managing editor, a position he held for nine years.

Allan is a graduate of Ohio University, where he earned a BS in journalism. He is based in Sagamore Hills, in northeast Ohio.

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