Keep America Beautiful Inc., Stamford, Conn., has launched a Web-based campaign to promote its mission of litter prevention, waste reduction and beautification. It is the organization’s first national outreach program since 1998.

The campaign consists of three animated films that feature KAB Man, a superhero who furthers the organization’s mission. The campaign’s Web site will also feature bonus materials such as an online game, merchandise and downloadable posters. For more information, visit www.kabman.org.