Call2Recycle, a nonprofit rechargeable battery and cell phone collection program, has partnered with DeWALT, Lowe’s, RadioShack and Staples to launch MyCall2Recycle, an awareness campaign designed to educate consumers and businesses about the importance and ease of battery recycling. The group hopes to divert one million pounds of batteries from landfills between now and Oct. 1.

According to a press release, the MyCall2Recycle campaign consists of three components: a contest hosted on the campaign website, MyCall2Recycle.org, which encourages consumers to submit videos that illustrate what inspires them to recycle; in-store giveaways for consumers who recycle their rechargeable batteries at campaign partner locations, promoted through Call2Recycle’s Facebook and Twitter pages; and a cross-country collection drive with stops in Atlanta, Chicago, Dallas and San Diego.

“We have collected more than 55 million pounds of rechargeable batteries since our program launched in 1996, but too many used batteries are still going to landfills,” said Carl Smith, president and CEO of Call2Recycle, in a press release. “Millions of batteries are not recycled, primarily because people don’t know that they can be recycled or where to take them for recycling. Our goal with the MyCall2Recycle campaign is to collect one million pounds of batteries between now and Oct. 1, by making everyone in the U.S. and Canada aware of the free battery recycling locations in their area; and educating businesses on the advantages of becoming a free battery collection spot."