DriveCam Changes Name to Lytx

DriveCam Inc. has changed its name to Lytx Inc.

The San Diego-based driver safety and compliance solutions company said the move reflects the company’s aim to use the power of data to benefit business and change human behavior.

The company’s main product now will be called DriveCam powered by Lytx, which identifies and addresses the cause of risky driving behavior by capturing data from multiple technologies and sensors and combining it with the Lytx Engine technology and Lytx Insights program.

“Our new company name reflects the evolution of our business and exemplifies our company vision,” said Brandon Nixon, chairman and CEO of Lytx. “We started out as DriveCam, and the name has served us well, but our value has never truly come from devices. It comes from the way we provide our clients with insights and understanding that form the cornerstones of their world-class safety programs.”

The new brand logo includes the new name and a tagline, “Delivering Insights. Driving results.”