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TerraCycle and P&G Reach Recycling Milestone
P&G partnered with TerraCycle to create the Fairy Ocean Plastic bottle, which is made from 90 percent post-consumer recycled plastic and 10 percent ocean plastic.
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Earlier this year, the Procter & Gamble (P&G) Company partnered with TerraCycle to create the Fairy Ocean Plastic bottle, which is made from 90 percent post-consumer recycled plastic and 10 percent ocean plastic. Starting in 2018, P&G will sell 320,000 of these bottles and extend the initiative to Dawn, Yes, Dreft and Joy brands.
In a recent article, GreenBiz breaks down a history of TerraCycle and its waste reduction journey.
GreenBiz has more information:
Tom Szaky, the Hungarian-born CEO and founder of TerraCycle, dreams of chewing gum, cigarette butts and ocean plastic. His Trenton, New Jersey-based company aims to accelerate the so-called Fourth Industrial Revolution, a breakthrough in materials science, energy storage and other technologies, by cleaning up after heaps of waste and inventing inputs for items spurned by ordinary recyclers.
This year, TerraCycle, with Procter & Gamble, reached a major recycling milestone by creating the Ocean Plastic Bottle for P&G's line of Fairy dish detergent. It is the first commercially available consumer-grade bottle made entirely from recycled (90 percent) and marine (10 percent) plastic.
Starting in 2018, P&G will sell 320,000 of these bottles, with plans to extend the initiative to Dawn, Yes, Dreft and Joy brands. The effort evolved from the first shampoo bottle made from 25 percent recycled beach plastic, an iteration of the Head & Shoulders bottle engineered by TerraCycle, P&G and French recycling company Suez.
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