Zerocycle Concludes Recycling Initiatives with Two Cities

Zerocycle, a Washington, D.C.-based recycling technology company, has successfully concluded two recycling initiatives with the cities of Buffalo, N.Y., and Cincinnati, using its proprietary Resident Engagement Platform (REP) to help local governments in both communities increase recycling.

“We’re very excited about our progress coming out of 2017, as we’ve now refined our measurement and outreach platform to extremely accurate levels, which would have been impossible without the real-world implementation and evaluation in these two great cities,” said Hunter Hayes, Zerocycle’s co-founder and CEO, in a statement. “In the first three months of 2018, we’ve already quintupled our 2017 data collection, and we don’t see any signs of that slowing down.”

In Buffalo, Zerocycle’s initiative doubled the rate of increase in recycling tonnage across target households, leading the city to extend its engagement with Zerocycle and increase the number of target households by 400 percent. In Cincinnati, the initiative led to a 15.7 percent increase in recycling participation.

Zerocycle’s REP uses proprietary data analytics to analyze several existing data streams like weight tickets and route information. The platform is then able to deliver targeted messaging to specific areas of the community based on need for improvement.