Houston –,. (WM) has signed a three-year agreement to sponsor the PGA Tour and the Champions Tour. Under the agreement, WM is the official environmental waste services provider for both tours, and the PGA Tour will assist the company in developing business relationships with events, golf courses and other tour sponsors. WM also will be able to create PGA Tour-themed events and will be able to advertise through Tour media and at Tour events.
“Since the PGA TOUR is one of North America’s most prestigious and well-respected sports properties, we believe our affiliation will enhance our brand’s profile and image,” says David Aardsma, Waste Management’s senior vice president for sales and marketing.