Evian to Use 100% Recycled Plastic in All Water Bottles

One million plastic bottles are sold around the world each minute. Most are used for bottled water, and most end up in the trash. As demand for bottled water grows–particularly in China–so does the bottle problem. By 2021, humans will use an estimated half a trillion bottles plastic bottles a year.

Evian, the France-based mineral water brand, is part of the problem, though now it’s also working on a plan to address the challenge–but keep selling bottled water–through a new approach: By 2025, the company plans to become “circular,” using materials in a closed loop. It will work to increase dismal consumer recycling rates, and partner with a nonprofit that works on collecting ocean plastic. In a move that will likely have a more direct impact, all Evian bottles will also be made from 100% recycled plastic. On average, other bottled water companies use only around 6% to 7% recycled plastic today.