New Ad Campaign Helps Consumers Sort Out Recycling Confusion

USA Today

If you're confused about the nuances of recycling — Does the greasy pizza box get recycled or trashed? Do glass and aluminum get separated? — join the club.

But help is on the way. Aiming to both increase the percentage of people who recycle, and get those who do to stop tossing whatever they want into recycling bins, several organizations are stepping up education efforts in the coming months to bring national awareness to an industry plagued by confusion.

"We don't like to have to think about things more than we have to. The more convenient you make a recycling program, the more likely people are to participate," says Jessica Nolan, a professor and head of the Conservation Psychology Lab at University of Scranton in Pennsylvania.

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