PLASTICS Releases New Recycling is Real Video

Washington D.C. —The Plastics Industry Association (PLASTICS) has unveiled a new video as part of its advocacy campaign, Recycling is Real, dedicated to promoting and defending plastic recycling in America. This new video highlights the recycling efforts taking place at Envision Plastics, a division of Altium Packaging, in Reidsville, North Carolina. Recycling is Real has featured Ultra-Poly, Placon, Novolex, MAAG, Niagara Bottling, and Epsilyte.

“Plastic recycling is very real, and it happens every single day across America including in North Carolina,” said PLASTICS’ President and CEO Matt Seaholm. “The Recycling is Real campaign will continue to show the public and lawmakers that recycling is undeniable, and is a feasible and economical way to achieve a more circular economy.”

"Envision is proud to be part of the Recycling is Real campaign and video," said Envision Plastics’ Vice President and General Manager Roberto Fontanillas. "This message is critical to us as a company and as an industry, and we're doing everything we can to ensure our sustainability efforts meet our customers' needs and have long lasting meaningful effects on our world."

The Recycling is Real campaign provides content to help elected officials and policymakers understand that recycling is a vital link of the sustainability and circularity chain, enabling them to make more well-informed decisions about recycling resources for their constituents.

The campaign was created in an effort to put an end to false narratives claiming that recycling doesn’t happen or is a “myth.” Recycling has come under attack from those who wish to reduce or eliminate the production of plastic altogether. Recycling is Real shows how recycling happens, where it happens and introduces the people who make it happen.

The Plastics Industry Association (PLASTICS) is the only organization that supports the entire plastics supply chain, including Equipment Manufacturers, Material Suppliers, Processors, and Recyclers, representing over one million workers in our $548 billion U.S. industry. PLASTICS advances the priorities of our members who are dedicated to investing in technologies that improve capabilities and advances in recycling and sustainability and providing essential products that allow for the protection and safety of our lives. Since 1937, PLASTICS has been working to make its members, and the seventh largest U.S. manufacturing industry, more globally competitive while supporting circularity through educational initiatives, industry-leading insights and events, convening opportunities and policy advocacy, including the largest plastics trade show in the Americas, NPE2024: The Plastics Show.

About Envision Plastics

Envision Plastics was established in 2001. Since then, Envision has produced over 1.8 billion

pounds of recycled resin. In June 2014, Envision was acquired by Altium Packaging (formerly

Consolidated Container Company) and continues to operate as a separate division of Altium.

Envision has achieved unrivaled product innovation with flagship products EcoPrime®,

PRISMA®, OceanBound Plastic and Deodorized Resin™. Envision Plastics is committed to

delivering innovative, sustainable, and reliable post-consumer resin solutions that meet and

exceed the needs of retailers, consumers, brand-owners, and packaging customers.

http://www.envisionplastics.com

About Altium Packaging

Altium Packaging is a leading customer-centric packaging solutions provider and manufacturer

in North America. Altium specializes in customized mid- and short-run packaging solutions,

serving a diverse customer base in the pharmaceutical, dairy, household chemicals,

food/nutraceuticals, industrial/specialty chemicals, water, and beverage/juice segments. Altium

Healthcare, a division of Altium Packaging, specializes in nutraceutical and pharmaceutical

packaging, offering vials, closures, and labeling services. Altium also operates a leading post-

consumer recycled resin business, Envision Plastics. With more than 70 packaging

manufacturing facilities in the U.S. and Canada, two recycled resin manufacturing facilities, and

more than 4,000 employees, Altium has an integrated network that consistently delivers reliable

and cost-effective solutions to meet the needs of a wide range of customers.