Rubicon Global Launches Public-Private Partnership with Santa Fe, N.M.

Atlanta-based Rubicon Global, an international cloud-based, full-service waste and recycling company focused on sustainability, has launched a private-public partnership with the City of Santa Fe, N.M., which will help the city increase its environmental leadership by using technology to enhance its residential and commercial waste and recycling services.

“Rubicon’s technology is enabling cities to achieve better service for citizens and improve quality of life by making communities more sustainable,” said Rubicon Global Head of Public Policy Michael Allegrett in a statement. “Santa Fe has long been a center of government innovation and this partnership is an example of its ongoing commitment to environmental leadership.”

Starting this week, the City of Santa Fe will utilize Rubicon’s technology platform to assess landfill diversion and recycling rates and improve its services and route optimization. Additionally, the city will use the data collected from the technology platform to help improve its recycling education efforts, measure the carbon avoidance from recycling activities and determine vehicle emission reduction targets in its waste fleet.

“We are excited to partner with Rubicon to use technology to enhance our waste and recycling services,” said Santa Fe Mayor Javier Gonzales in a statement. “Santa Fe has long been committed to sustainability and conservation. This Smart Cities solution will boost the ability to meet our ambitious goals and deliver best in class customer service to our citizens.”