Are UK Businesses Ready for a Circular Economy Revolution?

Barry Poke from urBusiness shares actionable strategies for companies to stay ahead of these changes by adopting refurbished tech, reducing costs, and enhancing ESG credentials, offering valuable insights for businesses navigating this transition.

Barry Poke, CEO

October 10, 2024

4 Min Read
Christopher Gowen/Unsplash

In 2024, working IT devices are an essential cog in the machine for any modern business. However, the inevitable churn and burn of phones, tablets, and computers contributes to a growing e-waste problem in the UK. The country remains one of the world’s leading e-waste contributors, with only 31% of eligible devices being recycled.

The Labour Party’s 2024 Manifesto commits to moving the UK towards a circular economy, while France has already taken bold steps, mandating the use of refurbished IT devices across various industries.

As the UK advances its circular economy goals,, one question looms: Are British businesses prepared to follow suit, and if so, are the independent resellers ready for the sustainability revolution?

Why France is leading the change

The circular economy is about reducing waste and extending the lifecycle of products, with refurbished technology playing a central role. It offers businesses clear benefits, including cost savings, enhanced credentials within ESG strategies, and stronger alignment with changing consumer expectations. France’s ambitious legislation mandates that 20% of IT devices purchased by organisations must be refurbished, with a target of 40% by 2040. The public sector is aiming even higher, with 50% of its devices needing to be refurbished by next year. This forms part of France’s broader 2018 roadmap to achieve a 100% circular economy, extending the lifespan of devices and promoting more sustainable purchasing behaviours across the French economy.

The business case for refurbished technology is clear. Companies not only reduce costs but also enhance their ESG standards—both of which are increasingly important to customers and investors. By embracing these changes early, French businesses are staying ahead of future regulations and gaining a competitive edge in a market that values sustainability. This shift is also fostering innovation, particularly within the tech sector. The rise in demand for refurbished devices is driving advancements in device diagnostics, repair technologies, and reverse logistics systems that efficiently retrieve valuable materials from older devices.

In contrast, the UK is still playing catch-up, though recent government commitments signal change on the horizon. For UK businesses, now is the time to start preparing for this shift.

Where the UK stands

While 32% of Brits already opt for refurbished phones, the UK lacks structured policies that mandate refurbished tech use within businesses, unlike France. Some forward-thinking UK companies have adopted refurbished solutions, but widespread adoption could be faster.

The challenge for UK businesses may not be technological - but psychological. 

There’s a persistent stigma surrounding refurbished devices, with concerns about performance and reliability. Research shows that 44% of CTOs base their tech partnerships on reliability and value for money, and 62% of companies either dispose of or allow employees to keep unused devices, rather than recycling or trading them in for cash.

Businesses may also lack confidence in the availability of high-quality refurbished stock, warranties, and after-sales support, despite growing evidence that these concerns are unfounded. But the need for change is clear.

How can UK businesses adapt quickly?

UK businesses can take action now to get ahead of potential policy changes. One approach is to start small and scale gradually. For example, businesses could introduce refurbished technology within departments where device turnover is frequent, such as sales or customer service teams. This allows them to familiarise themselves with refurbished devices and assess their durability in high-usage settings. Alternatively, companies could pilot refurbished tech within their remote or hybrid workforce, providing a flexible way to test these solutions while maintaining operational continuity.

Barry Poke from urBusiness has five key tips for businesses to get ahead with refurbished tech:

  1. Leverage Existing Devices

  2. Choose the Right Partners

  3. Set Realistic Targets

  4. Drive Innovation Through Employee Buy-in

  5. Monitor and Report Impact

By adopting these practices, businesses can position themselves as leaders in the inevitable transition toward a circular economy.

Adopting refurbished technology isn’t just about sustainability—it’s a strategic move for future-proofing your business. 

As eco-conscious customers and partners demand more from the companies they engage with, those embracing refurbished tech now will lead the charge. By cutting costs and reducing e-waste, businesses gain a competitive edge while staying ahead of inevitable regulatory shifts. 

Refurbished technology doesn’t mean compromising on quality—it’s a smarter way to do business, and the companies that recognise this early will be the ones that thrive in the evolving circular economy.

The future of business is about leading, not waiting for legislation to catch up. UK companies that seize the opportunity to integrate refurbished tech now will be the pioneers, leaving competitors scrambling to follow. urBusiness was created to remove barriers to businesses adopting a refurbished tech solution. Those who act now will find themselves at the forefront of an unstoppable shift, future-proofing their operations and unlocking sustainable growth. 

The circular economy is here and picking up speed—will you be ahead of it, or playing catch-up?

About the Author

Barry Poke

CEO, urBusiness

Barry Pokeis the CEO of urBusiness, a recently launched B2B refurbished technology solution for telecoms and IT businesses.

Stay in the Know - Subscribe to Our Newsletters
Join a network of more than 90,000 waste and recycling industry professionals. Get the latest news and insights straight to your inbox. Free.

You May Also Like