The Critical Importance of Strategic Communications to Drive Consumer Demand and Internal Alignment to Meet Your Food Loss and Waste Targets

In this session, professionals from across the food space will explore opportunities for food manufacturers, CPG brands, and foodservice providers to drive sustainability through minimizing waste and incorporating upcycled products. Attendees will learn effective strategies for marketing, with an emphasis on internal alignment, to the expanding sustainable consumer base, amplifying environmental impact, and fostering profitability. Panelists will delve into key questions such as how to ignite consumer demand in the food waste space, understanding the sustainable consumer's preferences, and leveraging public commitment platforms for meaningful change.
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