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Waste World Episode 4: Using Social Media to Educate Audiences About Waste and Recycling
Videos and podcasts have literally “made brands,” and their impact is prevalent in the waste industry as well. Within our industry, they are used as educator tools, community builders, brand ambassadors or all the above, and to steal a phrase, “They’ve come a long way!” Learn from a panel of peers who are using these platforms to grow audiences and reach. Hear the origin stories, how they’ve developed over time and how they measure metrics for success.
On this week's episode, listen in to a session from WasteExpo 2024 titled, "Successfully Tik-toking the Waste Industry for Change & Diversity."
Videos and podcasts have literally “made brands,” and their impact is prevalent in the waste industry as well. Within our industry, they are used as educator tools, community builders, brand ambassadors or all the above, and to steal a phrase, “They’ve come a long way!” Learn from a panel of peers who are using these platforms to grow audiences and reach. Hear the origin stories, how they’ve developed over time and how they measure metrics for success.
Panelists:
Brett Ekart, CEO, United Metals Recycling
Jennifer Betts: CEO, Betts on the Future
Sara Fuentes, Co-founder and President, SmartWaste, Inc.
Stefanie Valentic, Editor in Chief, Waste360
About the Authors
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