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M&S Reduces Plastic Use in Food Packaging by 20%
This effort is part of “Project Thin Air,” which has helped M&S redesign and repackage more than 140 of its best-selling products.
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In June, retailer Marks & Spencer (M&S) pledged to raise approximately $32 million for mental health, heart and cancer charities and reduce food waste in its operations by 50 percent by 2025.
Now, the company has announced that it has reduced the amount of plastic used in food packaging for popular snacks like crisps and popcorn by 20 percent. This effort is part of “Project Thin Air,” which has helped M&S redesign and repackage more than 140 of its best-selling products.
The Guardian has more information:
A major UK supermarket has slashed the amount of packaging used for its popular snacks such as crisps and popcorn by reducing the pocket of air at the top of the bag.
As a result of so-called ‘Project Thin Air’, more than 140 of Marks & Spencer’sbest-selling products have been redesigned and repackaged in smaller, less bulky packets containing the same amount of food as before.
The biggest reductions have been achieved in the retailer’s popular popcorn range, with a 37% slimming down in pack size. Across its hand-cooked crisp range – including its best-selling salt & vinegar and ready salted varieties – M&S is now using 20% less plastic after switching to a thinner, but strong, type of film.
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