rePurpose Global Broadens Platform with Acquisition of Bluebird Climate

Plastic credit platform rePurpose Global has completed the acquisition of sustainability software provider Bluebird Climate.

The move brings rePurpose closer to achieving its goal of "becoming a one-stop platform to help consumer brands meet growing demands for climate action, waste reduction, and supply chain transparency from consumers, retailers, and regulators worldwide."

"Since day one at rePurpose, our vision has been to create a space where creators, leaders, and doers come together and tackle the most pressing social and environmental crises facing our world. Our acquisition of Bluebird Climate brings us one step closer to fully realizing this ambition," commented Svanika Balasubramanian, CEO of rePurpose. "The team at Bluebird has a tremendous track record, and with our combined expertise, we are confident to bring to life a set of solutions across sustainability analysis, compliance, and action that enables brands to confidently take on these existential challenges."

Bluebird's software allows consumer brands to examine the environmental performance of their products, ingredients and packaging.

"As sustainability regulations and retailer requirements become both more common and more meaningful, a brand's understanding of its material use, packaging end-of-life and overall environmental impact has gone from an elective to an imperative. I am thrilled to see that rePurpose and Bluebird have joined forces, and know that this integration will help brands make more informed packaging decisions," commented Mia Davis, an impact executive, rePurpose Global advisor and the Co-Founder of Pact Collective.

Financial terms of the transactions were not made disclosed.