Diageo North America Sees Successful First Year of “Don’t Trash Glass” Partnership

Diageo North America announced a successful first year in its partnership with the “Don’t Trash Glass” program and plans to expand the program to other locations.

The “Don’t Trash Glass” program, a partnership between the Glass Packaging Institute and GlassKing Recovery & Recycling, encourages bars, restaurants, and local businesses to collect used glass bottles and help improve regional recycling rates.

In 2023, the glass recycling program collected 2.2 million pounds of glass in Illinois and is now expanding to the state of Kentucky.

"‘Don’t Trash Glass’ is an exciting partnership that has shown a promising first year of impact to improve regional glass collection and advance circularity across our customer value chain in the Chicagoland area," said Jayant Kairam, Vice President, Society for Diageo North America.

"We believe that working collectively with local businesses and the hospitality sector will generate lasting solutions that support communities and advance our sustainable by design goals. It is why we are extremely excited about expanding our partnership and taking the program to Kentucky, home to some of our most iconic brands like Bulleit, Blade & Bow, and I.W. Harper."

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