Cartoon Network Africa, E-Waste Recycling Authority Join Forces to Teach Kids About E-Waste

Cartoon Network Africa is teaming up with South Africa’s E-Waste Recycling Authority (ERA) for its Climate Champions initiative, which looks to educate children on e-waste.

ERA, a registered Producer Responsibility Organization, sets out to improve e-waste recycling in South Africa by facilitating and implementing regulations on proper disposal and management of electronic waste. These regulations came into effect in 2021 with the creation of the Waste Electric and Electrical Equipment (WEEE) Extended Producer Responsibility Regulations.

Cartoon Network plans to use its characters and storytelling to teach children about e-waste, the problems it creates, and how recycling can be a solution. The network conducted a research survey and found that 70% of children aged six to 11 in the region had not heard of e-waste or knew what it meant.

"Understanding what happens to rubbish is good to learn from childhood. Technology is such a big part of children's lives these days and it's crucial that they understand the importance of recycling e-waste from a young age," says Ashley du Plooy, CEO at ERA.

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