Take It Back

Steven Averett, Content Director, Waste Group

May 1, 2009

1 Min Read
Waste360 logo in a gray background | Waste360

Sony Electronics introduced the GreenFill recycling service, which allows consumers to recycle small electronics — including cameras, portable music devices, small laptops, cell phones and portable gaming devices — using a drop box at participating retail locations. The San Diego-based company will accept any approved devices, regardless of brand. At launch, 81 retail stores will host the drop boxes, though the company says it expects to add locations quickly.

“Sony's GreenFill program is providing consumers with a convenient, sustainable solution for recycling small electronic products,” said Mike Fasulo, executive vice president of Sony Electronics with management oversight for the company's corporate social responsibility initiatives, in a press release. “We are continuing our commitment to reach our goal of recycling one pound of old consumer electronics equipment for every pound of new products sold.”

About the Author

Steven Averett

Content Director, Waste Group, Waste360

Steven Averett joined the Waste Age staff in February 2006. Since then he has helped the magazine expand its coverage and garner a range of awards from FOLIO, the American Society of Business Publication Editors (ASBPE) and the Magazine Association of the Southeast (MAGS). He recently won a Gold Award from ASBPE for humor writing.

Before joining Waste Age, Steven spent three years as the staff writer for Industrial Engineer magazine, where he won a gold GAMMA Award from MAGS for Best Feature. He has written and edited material covering a wide range of topics, including video games, film, manufacturing, and aeronautics.

Steven is a graduate of the University of Georgia, where he earned a BA in English.

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