Stopping the Social Spread: Media Relations and Managing an Online Crisis (WasteExpo 2023)

In today’s world, one social media post could cause significant revenue loss if crisis communication tactics aren’t employed. According to PWC, 69% of business leaders experienced a crisis over a five-year period, with an average of three incidents. In this session, learn from business owners and media professionals about how to build public engagement online, why an organization needs to take a proactive approach and how to weather a media/social media storm during a crisis.