Franklin eWaste Rebrands to City eWaste

Franklin, Tenn.- Franklin eWaste, Franklin Tennessee’s first local electronic waste recycling company, is rebranding to City eWaste to expand their services nationwide, becoming the country’s first mid-market eWaste recycling franchise that serves both business & residential electronic recycling.

"What a thing it is to transform a backyard hobby into a national brand dedicated to helping millions feel good about recycling electronics. I'm immensely grateful to the Franklin community, who provided so much material and support over the years. Your input has been instrumental in refining my model and developing the necessary business acumen to expand beyond Tennessee, into other like-minded communities," said Matthew Rogers, Founder and Chief Executive Officer of City eWaste.

“We’ll always be a Franklin-based business, and our flagship location will remain in Franklin as we bring mid-market electronic recycling to the masses nationwide.”

In 2022, the U.S. generated over 15 billion pounds of eWaste. The skyrocketing growth in eWaste volume with record low recycling rates makes the market ripe for innovation.

Many mid-sized markets across the country lack established e-recycling programs to handle the massive untreated volumes of eWaste in the country. Multi-million dollar eWaste companies in the region typically ignore collections below 4,000 pounds of material, and this creates a significant opportunity for smaller eWaste companies to step in and fill this critical gap.

Mostly free eWaste recycling for ANY business

Smaller to medium-sized businesses often face neglect from larger eWaste recycling companies, which prioritize IT Asset Disposition (ITAD) dollars in a competitive, shrinking market. City eWaste’s franchise model addresses this gap by efficiently collecting their eWaste for a fraction of the cost, then volume leveraging with R2 Certified recyclers upstream. This mitigates security risks and widens the net by offering mostly free solutions that ANY business can access.

Improving access points for residents across the U.S.

The majority of Americans want to properly dispose of eWaste and feel good about doing the right thing, but don’t know where to bring it or even what to do with it. Most municipalities struggle to fund adequate disposal programs, let alone planning collection events for neighborhoods, religious organizations, or schools. City eWaste’s franchise expansion means more access points across the U.S., and more communities empowered with education on how to handle eWaste material better.