Take It to the Bank

Negotiate with your bank to get what you want — when you want it.

Bill White

May 1, 2010

4 Min Read
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"Banks aren't lending money! They only want to lend to people who don't need the money! It takes too long to get an answer, and even longer to get the money!"

If all of the above statements sound familiar to you, I've got good news. The next time you need a loan, you can get what you want, when you want it. As a former bank CEO whose family worked in the waste industry for years, I can assure you that banks in this country are very interested in lending you money today. However, they are even more interested in making sure you can pay them back.

Successfully negotiating with your bank requires three very basic steps:

  • Create a strategic plan and a budget.

  • Manage your budget and review results monthly.

  • Have the right bank partner.

These steps may seem simplistic. However, you would be amazed at the number of business owners and operators who do not follow them. Many small businesses instead employ the "ready, fire, aim" method, which always ends badly.

Creating a realistic strategic plan and budget will not only help you prepare for the future of your company, but also tells your banker that you are managing your business and holding yourself accountable for results. Be honest when you prepare your budget. Bankers are trained to be conservative and will question your ability to service the loan if you present plans that are unattainable or too aggressive.

The goal is to demonstrate that you are a skilled businessperson, that your company is well-managed and that you will have the capacity to repay the loan, even in changing and difficult economic times.

Once you obtain the loan, reviewing your results and finances on a monthly basis is critical. It allows you to compare your results to your budget and strategic plan, and to make any necessary adjustments in a timely manner. You cannot reduce unnecessary expenses or leverage profitable opportunities if you are not reviewing results monthly. For example, I worked with a client a couple of years ago who reduced overtime by roughly $5,000 per month as a result of this suggestion. That was $60,000 in the owner's pocket that would not have been there without a monthly review of the company's results.

Many business owners review their expenses when they are preparing their taxes. If you have a problem in January and do not catch it until the following January, the costs can be extraordinary and dangerous. Another benefit of reviewing your results monthly is it tends to help you get your tax returns done quicker. I have found that my clients who did this typically did not have to file for extensions. Timely completion of your taxes is also an asset in negotiating with your banker. It is difficult for a bank to lend you money when your most recent tax information is more than twelve months old.

My final suggestion is to pick the right banking partner. This means choosing a banker that is willing to take the time to get to know you and your business. I would suggest that your banker cannot know too much about your business. Therefore, get them current financial information as quickly as possible, invite them to visit your business at least once or twice a year and, if possible, invite them to an occasional industry function. The more they know about you and your business, the more likely they are to help you, quickly, in good times and in bad. Bankers hate surprises. Keep them informed.

If you feel your banker is not genuinely interested in or capable of understanding you and your business, find a new banker. However, do not confuse getting a "no" from your banker with a lack of interest. The wrong "yes" from your banker can put you out of business. The right "no" could save your company.

Bill White is the president and CEO of Anchor Performance Group in Floyd Knobs, Ind.

Want to Know More?

Bill White will speak in further detail on this issue at the "Bank Negotiations: A 'How To'" session at WasteExpo on Monday, May 3. The session, which is part of the Business and Finance Track, will run from 9 a.m. to 10:15 a.m.

About the Author

Bill White

When asked what he does for a living, Bill White usually responds “Cash and Trash.” He is unique in that he is actively involved in both the banking and waste industries.

White has worked and served the banking industry for more than 30 years. He founded a bank holding company at age 33 and, later, after selling that company, become president and CEO of another financial institution.

White and his family have served the waste and environmental industries for many years. They started Estes Waste Solutions in Jeffersonville, Ind., in 2014, and they currently serve both the Louisville, Ky., and Southern Indiana markets.

As a speaker, White has presented at numerous events and to many organizations and groups around the country. These include WasteExpo, the Indiana Bankers Association, the Kentucky Bankers Association, Bank Director Magazine, Keefe Bruyette & Woods and many others.

White is also a certified Professional Selling Skills facilitator and has presented sessions on strategic planning, the art of leadership, selling skills and leadership development for various organizations over the years. He has also been a faculty member at the Kentucky Bankers Association School of Banking for many years.

White received his MBA from Bellarmine University and his undergraduate degree from Eastern Kentucky University where he was inducted into the Hall of Distinguished Alumni in 2007.

In addition to his career, he gives back to the community through service to his church and serving on the boards of a variety of nonprofit organizations.

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