Aveda Starts Packaging Recycling Program

Personal care products maker Aveda Corp. has launched a takeback recycling program for its packaging.

The Blaine, Minn.-based company said in a news release it is partnering with recycling solutions company, G2 Revolution, to collect from customers for recycling any packaging not accepted by municipal curbside recycling programs. The used packaging can be sent to any of Aveda’s 107 Aveda Experience Center retail locations in the United States.

The collected Aveda packaging will be recycled into Aveda packaging or accessories.

“The reality is that municipal programs vary in the types of materials they are able to recycle,” said Dave Rapaport, Aveda vice president, earth & community care. “Aveda is committed to a no-waste philosophy. We know this program can make a difference.”

For each bin processed for recycling, G2Revolution will donate funds to an Ohio food bank.