The RealReal and Stella McCartney Strengthen Partnership

The RealReal and Stella McCartney announced the extension through 2019 of their partnership to drive consumers to participate in a circular economy through consignment.

The partnership keeps Stella McCartney items out of landfills by giving them a second life through resale. Stella shoppers who consign with The RealReal receive an immediate $100 store credit to shop at Stella retail stores or online. The partnership has yielded strong results year-over-year, with The RealReal consignors of Stella McCartney items increasing by 65 percent and the number of Stella McCartney items consigned increasing by 74 percent.

By motivating Stella shoppers to consign with The RealReal, this partnership is a step forward in shifting the traditionally negative environmental impact of fashion. The fashion industry is one of the top polluting industries in the world. And, according to the Ellen MacArthur Foundation report, "The New Textiles Economy," the equivalent of one garbage truck of textiles is landfilled or burned every second.

"Moving from reducing our negative environmental impact to making a positive impact requires all of us to change our mindset and leverage solutions that will make fashion circular and eliminate waste. The partnership with The RealReal created an easy and impactful solution for our customers to participate in a circular economy. We look forward to growing the partnership in 2019," stated Stella McCartney, founder and creative director, in a statement.