Steven Averett, Content Director, Waste Group

October 1, 2009

1 Min Read
Waste360 logo in a gray background | Waste360

Hey ladies: Perhaps you consider yourself environmentally savvy. You use canteens and reusable shopping bags. You've been recycling since the '70s. You compost every scrap in your kitchen. But if you live in Japan, you could be doing more!

Earlier this year, Wacoal, Japan's largest undergarment manufacturer, began collecting used bras for recycling. The company distributed recycling bags, asking customers to fill them with worn-out lingerie and send them back. So far, the company has collected 350 bags containing about 36,000 old bras. Ultimately, the 3.59 tons of busted brassieres will be processed and used as solid fuel.

Dolly Parton, eager to do her part, has requested several freight shipping containers from the company.

SOURCE: greenopolis.com

About the Author

Steven Averett

Content Director, Waste Group, Waste360

Steven Averett joined the Waste Age staff in February 2006. Since then he has helped the magazine expand its coverage and garner a range of awards from FOLIO, the American Society of Business Publication Editors (ASBPE) and the Magazine Association of the Southeast (MAGS). He recently won a Gold Award from ASBPE for humor writing.

Before joining Waste Age, Steven spent three years as the staff writer for Industrial Engineer magazine, where he won a gold GAMMA Award from MAGS for Best Feature. He has written and edited material covering a wide range of topics, including video games, film, manufacturing, and aeronautics.

Steven is a graduate of the University of Georgia, where he earned a BA in English.

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