Bristol Motor Speedway, Keep Tennessee Beautiful Partner on Cigarette Litter Prevention and Recycling

BRISTOL, Tenn. - Bristol Motor Speedway (BMS) has joined Keep America Beautiful® and Keep Tennessee Beautiful in a cigarette litter prevention campaign to launch during race weekend, Sept. 19-21. KAB and KTnB will provide 60 guest-facing cigarette butt receptacles to be installed throughout the BMS complex. The butts will then be collected and shipped free to TerraCycle for recycling.

“We are pleased to partner with Bristol Motor Speedway and their tremendous staff in this massive cigarette butt recycling program,” Missy Marshall, executive director of Keep Tennessee Beautiful, said. “We are thankful to BMS for joining with us to help keep cigarette butts out of the landfills of Tennessee. We are also grateful to Keep America Beautiful® for founding this program, and for their tangible support through a designated grant to our organization.
The Cigarette Litter Prevention Program, created by Keep America Beautiful® in 2002, is the nation’s largest program aimed at eliminating cigarette litter. Cigarette butts account for 88% of litter 4” or smaller and are the most abundant form of plastic waste in the world.

The joint CLPP project between Keep Tennessee Beautiful and BMS will roll out on Sept.19 beginning with the Bush’s Beans 200 and UNOH 200 doubleheader event, Saturday’s Food City 300 and the Bass Pro Shops Night Race, Sept. 21 at The Last Great Colosseum. The CLPP campaign will continue indefinitely after the race weekend launch.

“We’re thankful for the donation of cigarette receptacles from Keep Tennessee Beautiful and Keep America Beautiful that will help us improve our guest experience and environment, said Jerry Caldwell, president and general manager of Bristol Motor Speedway. “We are always looking for ways to enhance our participation in the community and this important recycling effort gives BMS another opportunity to make a difference. 

For more information, visit Keep Tennessee Beautiful or BMS.