Sony Europe Releases Sustainability Survey, Shedding Light on Industry’s Commitment

New research published by Sony dives into the sustainability trends of European media and entertainment, finding that sustainability remains important, but several factors are blocking transitions.

The report, Means & Mindset: The State of Sustainability in the Media Industry, was meant to measure the state of sustainability credentials in the industry. The survey featured respondents from Sony Europe’s contact database and found that sustainability remains an important concern for businesses, but cost pressures and industry culture and behavior are getting in the way.

“It’s clear from this research that for the industry to better address environmental challenges, businesses need to invest more in their sustainability practices. But beyond the financial aspect, we found a change in mindsets is what most needs to take place and that employees felt they had the most impact on making operational changes. And it’s for that reason that we’re inviting businesses across the industry to use this to their advantage,” said Olivier Bovis, head of media solutions business at Sony Europe.

“Sustainability should be considered a currency used to implement changes. We need to be making sure suppliers, partners, and users are ‘kept honest’ as part of a movement for change, not just shrug it off because ‘this is how we’ve always done it’.”

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