Striking Out on Its Own

The Arlington, Va.-based Curbside Value Partnership (CVP), a part of Keep America Beautiful (KAB) since 2009, has become an independent non-profit organization.

“Forming an independent organization allows CVP to expand its reach, incorporate additional partners committed to increasing recycling rates and explore new business models,” said Steve Thompson, executive director of CVP. “[KAB] will continue to be a valuable partner and together we look forward to helping even more communities be effective in their curbside recycling efforts.”

“We look forward to a continued partnership with CVP as part of our overall agenda to increase recycling access, awareness and infrastructure in America,” said Matt McKenna, president and CEO of KAB.

The Aluminum Association and the Can Manufacturers Institute created CVP in 2003 to increase participation in residential curbside recycling programs.

Since its formation, CVP has partnered with 27 communities and four states. CVP launches recycling education and awareness campaigns in the towns and states with which it works and then helps the communities measure the effectiveness of the campaigns.

The communities have subsequently experienced an average increase of 23 percent in recycling volume and an average increase of 18 percent in resident participation, CVP says.

CVP’s Board of Directors consists of executives from Novelis, Alcoa, ARCO Aluminum, Ball Corp., Coca Cola Recycling and KAB.

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