Subaru Kicks Off Platform with Renewed TerraCycle Partnership

Subaru of America, Inc. just announced its ongoing partnership with TerraCycle to help divert hard-to-recycle waste from landfills and incinerators through the automaker's environmentally-focused philanthropic platform, “Subaru Loves the Earth.”

The partnership is a continuation of a program that reached a major milestone by recycling more than a million pieces of waste. As a result, the collected waste streams were turned into useful products, such as park benches and picnic tables and donated to community partners.

"Through Subaru Loves the Earth, we are proud and honored to partner again with TerraCycle to empower local communities nationwide to think about recycling in new and meaningful ways," said Thomas J. Doll, president and CEO of Subaru of America, in a statement. "This ongoing partnership allows us to act on what we at Subaru personally feel as a responsibility to protect the Earth's natural wonders and promote a cleaner planet."

Continuing this month, 588 participating Subaru retailers nationwide will utilize TerraCycle Zero Waste Boxes to encourage customers, employees and community partners to recycle waste streams that are commonly thought of as hard-to-recycle, including snack wrappers/bags, disposable cups, lids, plastic straws, as well as coffee and creamer capsules. In addition, Subaru noted it will continue to encourage customers to enhance their own commitment to sustainability by collecting these waste streams at their home or office and bringing them into a local participating Subaru retailer.

"At TerraCycle, our mission is to 'Eliminate the Idea of Waste' and it's through partnerships like ‘Subaru Loves the Earth’ that truly make a difference," said Tom Szaky, TerraCycle CEO and a 2019 Waste360 40 Under 40 Awards recipient, in a statement. "It's a privilege to continue our ongoing relationship with Subaru, and we look forward to partnering with them for many years to come."

Following last year's successful initiative, the collected waste streams will once again be turned into high-quality recycled products, like park benches, picnic tables and playground materials that are donated to the Subaru community partners that work with the 588 local retailers participating in the Subaru Loves the Earth initiative.