EarthCam, Rubicon to Help Construction Industry Reach Sustainability Goals

During the Greenbuild International Conference and Expo, the largest annual education and resource event for green building professionals, EarthCam, a provider of construction camera systems, announced it will join forces with Rubicon, a technology company that drives environmental innovation.

The goal of the collaboration is to provide an integrated technology solution that effectively addresses major components of the construction industry’s sustainability practices.

EarthCam’s construction camera technology is present on many construction jobsites and offers panoramic high-definition imaging of entire project scopes. EarthCam’s technology will facilitate the capture of waste container contents, locations, positioning and removal operations at regular intervals and integrate this actionable visual data, including weather and other site telemetry, with Rubicon’s software as a service platform. Rubicon manages the operations of tens of thousands of jobsite dumpsters nationwide and coordinates their operations via the RUBICONConnect online platform.

“EarthCam is committed to the construction industry and engages in green practices as part of our corporate philosophy,” said Brian Cury, founder and CEO of EarthCam, in a statement. “Knowing what we do about Rubicon’s advanced technology and commitment to end waste in the industry, we believe we have found the perfect partner, and together we can make a real difference.”

Construction and demolition waste is a heavy contributor to landfills, polluting them with debris that is rarely biodegradable and is therefore detrimental to the planet.  

“Rubicon is a leader in environmental innovation in the waste and recycling industry, and we pride ourselves on using our technology for social good,” said Marc Spiegel, co-founder of Rubicon, in a statement. “We are extremely excited to partner with EarthCam as both companies are leaders in their respective fields. We are both willing to think outside the box to bring innovative solutions to the market to help the industry and the environment.”

Advancements include management and removal logistics to improve processes and the promotion of worker safety by reducing needed physical integration with waste operations. According to the companies, additional benefits include: