Apple Sues Geep Canada for Reselling Devices Meant for Recycling

Apple has filed suit against Geep Canada and claims that the company stole and resold over 100,000 iPads, iPhones and Apple watches. The company was paid to recycle over 570,000 devices over two years. Apple is seeking $22.7 million in damages in addition to profits Geep Canada made from reselling the devices.

E-waste has risen over 21 percent in the past five years. When recycled correctly, cobalt, tin, tungsten and other elements are taken from old iPhones for reuse. 

Apple’s goal is to become a ‘closed-loop’ manufacturer, eliminating the need to mine for ore for its products. The MacBook Air and Mac mini use recycled aluminum and all iPhones released in the past year were made with recycled content, including 100 percent recycled rare earth elements in the iPhone’s Taptic Engine.

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