Haulers Turn to Dumpster Market to Capture Roll-Off Orders Online

It is estimated that online sales across all industries are growing at about 15% year over year. Not surprisingly, consumers searching to procure waste services are following the trend of turning to the internet as they look to purchase. Data from google trends indicates 25% growth in search volume for the term “dumpster rental” between 2013 and 2017. Online brokers have been the first to the party in aggressively capitalizing on this growing demand, while the vast majority of the nation’s independent haulers have been slow to catch on.

Dumpster Market, a technology company founded by waste industry vets Laurel Mountain Partners, aims to equip hauling companies with efficient channels to capture this growing online demand. With the marriage of decades of experience in the waste industry and sophisticated ecommerce technology, they have gained significant traction in their mission to invite all of the nation’s haulers to the ecommerce party.

The company’s initial goal was to create the first online marketplace for roll off container rental, allowing customers to compare prices from hauling companies in their area and book a dumpster online. The marketplace at dumpstermarket.com (taken live in January ‘18) gained quick engagement from waste haulers with over 100 participating in more than 10 major metro areas.

Dumpster Market’s CEO Brad Sovich notes that “Hauling companies using the platform grew to love the efficiency with which it allowed them to receive and process orders from online customers. An overwhelming amount of them reached out to us with a desire to have a white labeled solution for their own branded website”.

The response to this was the Dumpster Market Online Ordering System (DMOOS), which allows independent haulers to equip their own websites with the same ecommerce technology used for dumpstermarket.com. Brad Sovich continued, “We’ve made a significant investment in our marketplace platform to handle inventory from thousands of haulers across a global footprint. The result is a robust and scalable product which we can offer a hauler of any size.”

With DMOOS, haulers can control their available online inventory across an unlimited number of hauling zones and process orders from both the marketplace at dumpstermarket.com and their own website all from one dashboard. Credit card payments are taken upfront and stored for future transactions using Stripe Connect, the same technology as Uber.

“Search engine optimization, ranking position, and pay per click advertising are not common terms in the waste and recycling industry,” added Sovich. “Industry leaders Waste Management and Republic Services have embraced the trend, both adding online ordering capabilities to the front and center of their websites. Dumpster Market is well-positioned to partner with haulers that also want to take advantage of the market opportunity.”

For more information on becoming a dumpster market hauler click here.